You don't need more marketing headcount! You need clearer direction!
For more than 25 years, I’ve worked across B2B and B2C businesses navigating growth, transition, and scale. From retail and telecoms to ecommerce, SaaS, and platform businesses, the work is rarely about doing more marketing. It’s about creating the structure, focus, and leadership that turns marketing into a commercially effective growth system.
TRUSTED BY TEAMS AT
WHAT I ACTUALLY DO
Not just marketing leadership.
A senior operator who sees how the system fits together commercially.
Most businesses I work with do not need more marketing activity. They need clearer positioning, stronger commercial focus, and a marketing function capable of supporting the next stage of growth.
The challenge is rarely isolated to one channel or campaign. It usually sits somewhere between founder vision, market positioning, customer understanding, team structure, go-to-market execution, and commercial reality.
My role is to bring clarity across the whole system, aligning brand, product, GTM, lifecycle, and execution into something commercially coherent and operationally sustainable.
WHO I WORK WITH
Companies in transition.
When ambition and execution are no longer aligned and growth is becoming more complex than the current system can support.
I work with founder-led and growth-stage businesses. The business may be repositioning, relaunching, expanding channels, improving retention, reducing over-reliance on paid media or building a more credible commercial growth story.
This is where I bring senior marketing judgement, customer understanding, brand and positioning clarity, and practical go-to-market structure. Not more activity for the sake of activity. The right work, in the right order, with a system the team can sustain.
01.
Founder led growth has outgrown itself.
Referrals, intuition and energy got you here. The next stage needs structure, prioritisation and a marketing function that isn't entirely held in the founder's head.
04.
You are entering a new market or diversifying
International expansion, enterprise positioning, category move, or a step up in price point. The marketing that got you here won't take you there without re-architecting.
02.
Channel mix is shifting under your feet.
Paid is getting harder. DTC economics have changed. Wholesale, marketplace, retention or B2B is becoming the next leg of growth, but the team isn't yet built for it.
05.
Activity is high, results aren't compounding
Campaigns are shipping, agencies are billing, the team is busy, and growth is sideways. The system is leaking value somewhere between strategy and execution.
03.
You've raised, or about to raise.
Investors want a credible commercial narrative and a GTM that can actually absorb the next cheque. The plan needs to survive scrutiny, not just inspire it.
06.
Portfolio Acceleration (PE/VC)
Investors with portfolio companies that need an operator-led perspective on commercial readiness, GTM acceleration, or interim marketing leadership during transition.
Growth Diagnostic
3-6 week sprint | fixed scope
A focused, senior intervention to map why growth is stalling and what to prioritise. I look across positioning, channel mix, lifecycle, operating model and commercial alignment. You leave with a defensible point of view, a 90-day plan, and the inputs you need to brief a permanent team or to commission deeper work.
BEST FOR
Founders and CEOs who suspect the strategy is right but the execution isn't compounding. Or who need an outside, senior read before committing to a full CMO hire.
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Diagnostic report
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90-day prioritised plan
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Operating-model recommendations
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Optional board-ready narrative
Fractional CMO
2-3 days per week | 3 month minimum
Embedded senior leadership. I take ownership of marketing and go-to-market priorities, align the function with commercial targets, and run the operating rhythm. This is not advisory, it's accountable leadership at executive level, with skin in the outcome. The brief usually evolves once we're inside.
BEST FOR
Businesses that need senior marketing leadership now, but are not ready, willing, or able to justify a permanent CMO. Typical engagements run 6–12 months.
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GTM strategy & ownership
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Team leadership & capability build
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Budget, forecast & reporting cadence
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Cross-functional alignment with Sales, Product, RevOps
Mentor & Board Advisor
Monthly Retainer | selective
A focused, less embedded partnership. A senior sounding board for founders and marketing leaders stepping into new levels of growth or responsibility. Offering a credible operator-led perspective at board level when the agenda is GTM, brand or commercial model. Accredited member of the Association of Business Mentors.
BEST FOR
Founders, marketing leaders, and boards that want mentoring with a senior point of view.
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Monthly working sessions
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Async support between sessions
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Board / investor narrative support
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NED-style advisory mandates